You see them every day — those ads between posts that somehow know exactly what you’ve been thinking about. But there’s more to online advertising than just clever targeting. If you’re trying to grow a following or build something of your own, learning how ads work can seriously level up your game. And while you’re already spending time online, why not start using that time to understand what drives clicks, attention, and growth? Here’s how online advertising can turn passive scrolling into a smart move forward.